Works with · Mailbox rules
Forward only the emails that matter to a phone call
Use a Microsoft 365 mail flow rule or an Outlook rule to forward urgent messages to Email2Phone, so a specific sender or keyword reaches you as a phone call.
Last updated September 2026
Sometimes the alerting system is your inbox: a key client, a specific supplier, or anything with URGENT in the subject. A mail rule turns that subset into a call and leaves everything else where it is.
yourname@email2phone.net address, narrow it with a filter, and the alerts you
choose arrive as a phone call that reads the message aloud. Nothing to install on either side.
Setting it up
- Decide where the rule lives. An Exchange admin center mail flow rule applies to the whole tenant and runs server-side. An Outlook rule applies to one mailbox and, if created in Outlook on the web, also runs server-side so it works when your laptop is closed. Avoid desktop-only Outlook rules for alerting — they need Outlook running.
- Create the rule (tenant-wide). Exchange admin center → Mail flow → Rules → Add a rule → Create a new rule. Name it "Urgent to phone".
- Set the condition. Apply the rule if the sender is your monitoring system's address, or if the subject contains a word such as URGENT, CRITICAL or ALARM. Keep the condition narrow — every match becomes a phone call.
- Set the action. Choose "Bcc the message to" (or "Redirect the message to" if you want it to leave your inbox) and enter your Email2Phone address. Bcc is the safer choice: you keep the original email as well as the call.
- Enable and test. Save the rule, set its mode to Enforce, then send yourself a message matching the condition. Server-side rules can take a few minutes to become active after saving.
Which alerts should ring the phone
Because the mail rule has already narrowed things down, keep the Email2Phone filter loose — match the forwarding address or the keyword you used in the rule.
Filters are the whole game here. A phone call is worth using precisely because it is rare — if everything calls you, nothing does. Most people end up with one or two filters and leave the rest of their notifications as email.
A filter is one condition and one action:
- If From, To, CC, Subject or Body — equals, contains, begins, ends or matches — your text.
- Then either ignore the message, or tick the phones to call. One filter can ring several people.
Anything no filter excludes goes to your default number, so you can start with "everything calls me" and tighten from there.
The wider guide to how Email2Phone works — route a critical email to a phone call — covers filters, quiet hours and what happens when nobody picks up.
Gmail equivalent: Settings → See all settings → Forwarding and POP/IMAP, add your Email2Phone address as a forwarding address and confirm it, then Settings → Filters and blocked addresses → Create a new filter, and choose "Forward it to" on the matching filter.
Google requires you to confirm a forwarding address before it can be used. The confirmation message will be read to you over the phone, and is also kept in your Email2Phone message history.
What happens when the call comes
Your phone rings and says a message is waiting. Press 1 to hear it, then 8 to save it, 7 to delete it or 5 to record a spoken reply; on a phone with voicemail switched off, nothing counts as delivered until someone does, and Email2Phone calls back, five times over three hours, if nobody does. A burst of alerts is one call, not one per email. Ringing several phones, quiet hours and dial-in replay are each covered in Help.
What it costs, wherever you are
Email2Phone calls any phone in any country. Plans start at $10/month for 40 call credits, and a minute costs 1 credit to the US and Canada and 1–6 credits elsewhere — most alert calls are well under a minute either way. An admin routing only genuine outages to a call typically stays inside the Basic plan. Check the rate for your own number with the calculator.
Microsoft 365 / Outlook questions
Should I redirect or Bcc?
Bcc keeps the original in your mailbox and sends a copy to Email2Phone, which is what most people want. Redirect moves the message out of your inbox entirely.
Will an auto-forward rule break DMARC?
Forwarding can affect SPF alignment for the forwarded copy. It does not affect the original message to your mailbox, and Email2Phone is the only recipient of the copy, so in practice this is not an issue for alerting.
Other tools that work the same way
Email2Phone works with anything that can send an email, so the pattern above applies far beyond this one tool.